These new tools / techniques are more applicable to products or services? word of mouth marketing, Buzz Marketing, Viral Marketing, Guerrilla may involve either both products and services.
From this question we can not get more ideas.
viral products occur? It is customary to define a video or an advergame, whose visits are growing exponentially, "viral". Rarely, however there is talk of viral products, but the fact remains that they exist. Seth Godin in his book Unleashing the
ideavirus gives the example of Vindigo.
Carryover from my thesis (partly translated from the book by Godin): "Vindigo is a software for use on handheld that contains a list of restaurants, entertainment and shops of the major U.S. cities. It is downloaded to your handheld and take with you . says where you are (in the illustration, there is on the corner Amsterdam and Broadway in New York - see top right corner), and shows any kind of restaurant or entertainment that you want to search. All classified according to the distance from where you are, with the various ratings of the premises and is free.
As a consequence the product itself is very attractive and could potentially become a Ideavirus were it not for some problems. Firstly, after an influencer speaks of this software, we should remember the name (vandalism? Indigo?), Go home, look on the Internet, download, sync, etc.. A disaster and there is no doubt that it will not work. Here came the turning point at this point. As see on the bottom right corner is a button that says give
that give
. So when an influencer is to talk about how good this software, you simply pull out of their handheld, press the button
give and after 60 seconds the entire software arrives on the handheld. The developers of Vindigo have sown
only between 100 and influencers have spent almost nothing on advertising. Now is the application Vindigo for Palm devices with the highest growth. "
What products / services which are more app licabili these new tools / techniques? I would say first of all the products / services B2C. I find it hard (mostly unsuccessful) to make a guerrilla advertising for such machines to produce shoes.
are usually the products "trendy", aimed at young audiences, the main target of these strategies. So think of a guerrilla campaign to publicize the new collection of Valentine could not be possible.
must be said that this is not true at all. For example, De Beers, known company operating in the diamond market, has recently created an installation in Grand Central Station using 25,000 roses in New York who went to form the word "Diamond Is Forever."
Obviously the roses withered over time and that was the concept: only diamonds are forever. As we see it is not the Guerrilla to be aggressive but the use made of it. Spending time in creativity in order to get the right idea, you can promote products with these techniques also "special."
