Until a company can be able to develop conversations around their brand ?
I always have myself as an example. If a product I like ... but ... I talk to a certain point ... then two factors come into play:
- I finished the people to talk;
- there's nothing new to say.
So ... conversations around a brand can grow indefinitely?
The conclusion I have come to this: the level of conversation around a brand , arrived at a certain point will stop and will remain constant. There may be only peaks (upward or downward).
The cases that are exceptions are two
- the "conversations" (the brand are conversations - Semprini "Marches and possible worlds") are old and no stimuli;
- the "conversations" are new and have a high rate of innovation and I do not mean the mere release of a product (which would result in a peak), but something that makes a real difference (so that the conversation will last longer and on more than one field).
In the first case, the trend is decreasing in the second case .... is growing.
I'm lazy and I do not want to post pictures. Go to Google Insights and do these tests:
L 'Oreal = constant trend
Sony = constant = Google
growing (very innovative)
Porn = increasing (it is an evergreen)
Daewoo = descending (still exist?)
General Motors = descending (looks a bit period last ... large peak)
Perhaps as a theory is a little preposterous .... but I feel that there is something interesting.
What do you think? Give me some opinions!
I always have myself as an example. If a product I like ... but ... I talk to a certain point ... then two factors come into play:
- I finished the people to talk;
- there's nothing new to say.
So ... conversations around a brand can grow indefinitely?
The conclusion I have come to this: the level of conversation around a brand , arrived at a certain point will stop and will remain constant. There may be only peaks (upward or downward).
The cases that are exceptions are two
- the "conversations" (the brand are conversations - Semprini "Marches and possible worlds") are old and no stimuli;
- the "conversations" are new and have a high rate of innovation and I do not mean the mere release of a product (which would result in a peak), but something that makes a real difference (so that the conversation will last longer and on more than one field).
In the first case, the trend is decreasing in the second case .... is growing.
I'm lazy and I do not want to post pictures. Go to Google Insights and do these tests:
L 'Oreal = constant trend
Sony = constant = Google
growing (very innovative)
Porn = increasing (it is an evergreen)
Daewoo = descending (still exist?)
General Motors = descending (looks a bit period last ... large peak)
Perhaps as a theory is a little preposterous .... but I feel that there is something interesting.
What do you think? Give me some opinions!
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