few days ago I was at the dealership Eusebi of Ancona for the launch of new Ford, Fiesta .
The launch was accompanied by the traditional buffet with lots of custom bottles
the inevitable hostess (pulling more and more of a bullock cart)
that by Radio Orange broadcast live from the dealership with a lot of interviews with the Commercial Director
dell'Ancona football players
and of course the test drive
Initiative really nice even though I was a little disappointed that it did not find any reference to how the campaigns made love factory or video spot went TV. Only needed a TV that produces the loop in various video / pictures, no more wondering.
Anyway ... talking to Charles, a seller of Eusebi I discovered some interesting sales data. Firstly, the new Fiesta several contracts have been made, considering the dark period in the automotive sector. In addition, the target was centered. The main customers are in fact young, with a slight female predominance. In particular, the female target was found to be quite "firm" and confident, almost always choosing the version titanium "the one with all the shiny chrome. Virtually the exact version of Antonella!
In conclusion, the Ford has been able to expertly renewed, beginning to use the various tools in an intelligent "2.0" is obtained as we have seen good results. We hope that other companies start to wake up early ... but here in Italy, with the mentality of Italian entrepreneurs ... I see very, very hard.
The launch was accompanied by the traditional buffet with lots of custom bottles 
the inevitable hostess (pulling more and more of a bullock cart)
that by Radio Orange broadcast live from the dealership with a lot of interviews with the Commercial Director
dell'Ancona football players
and of course the test drive
Initiative really nice even though I was a little disappointed that it did not find any reference to how the campaigns made love factory or video spot went TV. Only needed a TV that produces the loop in various video / pictures, no more wondering.
Anyway ... talking to Charles, a seller of Eusebi I discovered some interesting sales data. Firstly, the new Fiesta several contracts have been made, considering the dark period in the automotive sector. In addition, the target was centered. The main customers are in fact young, with a slight female predominance. In particular, the female target was found to be quite "firm" and confident, almost always choosing the version titanium "the one with all the shiny chrome. Virtually the exact version of Antonella!
In conclusion, the Ford has been able to expertly renewed, beginning to use the various tools in an intelligent "2.0" is obtained as we have seen good results. We hope that other companies start to wake up early ... but here in Italy, with the mentality of Italian entrepreneurs ... I see very, very hard.
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