travel to fontanarossa, mac does not want to miss an opportunity to capture the key visual the campaign's most important local chain of GD / DO.
a woman, terrified, about to be overtaken by a truck that metaphorically represents the cost of living (and, for those who did not understand the metaphor, here the word "dear life" on the truck).
a giant hand (with the logo on a transaction) the tow, forcing him to nail: the housewife is safe.
the hyperbole is clear and effective, but look at that attention to detail: the signoruzza disciplined through the stripes (the fucking driver of the high cost of living is a real killer), the "shopping bags" are properly left anonymous (Despar were, it would not explain the risk of being overwhelmed by the prices), a roadside tree and a display reminiscent of the company logo and fill those spaces that marketing people have judged "too white".
the surreal atmosphere is enhanced by the iconography of the typical clip art power point (clever, we can not achieve the identity the next mtv music awards).
the unbridled creativity of the graphic is rightly balanced by rationality dell'headline:
Despar ("written" with the logo) gives a hand to block the high cost of living (this helps the consumer insight and "explain" the visual, or too cryptic)
the quality Despar locked in prices through 2008 (when it comes to low prices "quality" is always stressed , you have noted?)
under 6x3 double, to signal the sign of mega zu maru.
by F.lli De Luca fish is fresh but the cocks that savings, when you pay with all overwhelm the trawler.
PS
some "take-away cooked fish" (Zu maru) deserves by itself a reflection.
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